BCS Level 3

Content Creator Apprenticeship – Level 3

Content Creator Apprentices learning how to film using iphones. The Apprentices are doing this in EMA's Eatery in the Digital Training Hub. The picture shows one Apprentice holding a phone, filming another Apprentice making a drink.

Kickstart your Marketing Career with a Content Creator Apprenticeship

Role Profile

A Content Creator is responsible for developing and creating content such as video, images, blogs and web pages that can be used across a variety of media including digital, social media, broadcast or print. They aim to capture what is exciting about a campaign and design assets that can be used across media platforms and channels. Enthusiasm for technology and a passion for content is a must.

Details
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Qualification Level

Level 3 – Advanced Apprenticeship
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Training Duration

12 Months
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Training Method

Classroom learning
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Programme Length

15 months
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Coaching

Learning & Development Mentor
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Breakdown of Course Content

Level 3

Content Planning

Starting with the fundamentals of marketing and branding concepts, you will learn how creative content is used across different channels and platforms such as TikTok, Instagram, YouTube, email, blogs, broadcast or print. Learn how content fits into a marketing strategy and the importance of brand, and brand awareness, within a brief.

Level 3

Content Development

As part of the Content Creator Apprenticeship you will learn content creation and content development. Understand the principles of content creation and how to apply them within a business. Learn how to capture a variety of different content, from graphic creation to video shooting and editing. You will be taught the importance of understanding tone of voice, how to apply this to each channel ensuring the user experience (UX) is considered at all times. To ensure compliance, you will gain an understanding of the legal requirements when using media assets.

Level 3

Content Monitoring & Evaluation

Copywriting, file types and data evaluation are fundamental to any digital role. Within the Content Creator Apprenticeship you will learn about how to understand creative writing styles for online and offline platforms and how to store files securley while preserving quality. By the end of this module you will understand how to manage media assets correctly and effectively report on the success of a campaign and identify areas of improvement.

Level 3

Industry Awareness

Understand the creative culture of media organisations and the commercial pressures that come within content focused roles. Learn about the importance of project deadlines and how to meet them as well as best working practises and how to market skills and services, while staying up to date with industry technologies and trends. By the end of your Content Creator Apprenticeship you will have learnt all the skills required to produce effective content to deliver successful marketing campaigns.

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Progression Pathway & Typical Job Roles

Level 3 – Advanced Apprenticeship Content Creator Apprenticeship
Content Marketing Assistant
Level 3 Content Creator Certified
Level 4 Marketing Executive
Marketing Manager
CIM Certified (The Chartered Institute of Marketing)

Find out more about this Content Creator apprenticeship course

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