Employer Case Study

Q1. Please introduce yourself, the company you work for and the nature of your business.

Dan Orton –Head of Operations UKI at Aspire CRM.

Aspire CRM provide solutions for Business and Local government to help streamline business processes and improve efficiencies as well as delivering great customer service.

Q2. Why did you decide to employ a marketing apprentice?

The business was outsourcing a lot of marketing, and the decision was made to build a team internally. I had worked with apprentices previously and had experience of finding the right people to bring into a great business, creating a culture that can be rewarding for everyone.

Q3. What kind of skills do you look for in a candidate during an interview?

Personality is key along with a desire to build a lengthy career. It’s also important we as a business can fulfil the career path the apprentice ideally would want to take.

Q4. What advice would you give to someone considering an apprenticeship in marketing?

Go for it. You get hands on experience in a business and a chance to be mentored throughout. Personally, there are other options but having worked with several apprentices they loved it and found it a good way to develop themselves and kickstart their career.

Q5. What impact has an apprentice made on your company?

We now have a much better customer experience, regular communication and a fantastic source of new leads /opportunities.

Q6. What advice would you give to another Employer considering hiring an apprentice?

If you have the team and the time to give up for mentorship its definitely something I would recommend. There are some good people out there.