Introducing our new apprenticeship programme: Content Creator

Some of EMA's marketing team discussing the new Content Creator Apprenticeship.

We are excited to announce the expansion of our digital programme offering! After receiving a number of requests for an apprenticeship focused around content creation and marketing, we are happy to present our Content Creator apprenticeship.

Running out of our Nottingham Hub, this course is perfect for school leavers, career switchers and candidates who have a creative flair and a desire to have a career in content creation and marketing.

We recently sat down with Stuart, EMA’s Trainer for this new programme and asked him some questions for anyone thinking of starting an apprenticeship and employers looking to hire an apprentice or upskill a member of their team.

We’re here to support you every step of the way and we will equip you with all the information you need.

What is a Content Creator?

” A Content Creator, also known as a Creative Content Assistant, is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or print.

What is a Content Creator apprenticeship?

“Content Creator, is our newest digital course that gives you the knowledge and skills to create exciting, relevant and engaging content across a variety of platforms. Filming, graphic design, copywriting and more!”

EMA's Content Creator apprenticeship students filming a video the pool table.

What kind of person would be a good fit?

“Anyone with a creative flair and interest in marketing or content creation. If you like marketing but want to focus more on creation and implementation and lesson strategy then Content Creator is the perfect course for you.”

 

Do I need any prior experience?

“No, just an interest in marketing and content creation. Oh, and grade C or above in Maths and English, as we will be covering data and copywriting!”

What you will learn?

“Starting with the basics, you will learn the fundamentals of marketing and branding concepts, before looking at how content is created and measured and finally how you can develop and apply your skills to any business.”

Where am I going to be taught?

“Content Creator will be taught at our Nottingham Hub, in the heart of the centre of Nottingham City on Park Row. Why Nottingham? Nottingham is a vibrant and student-friendly city, home to heritage, history, numerous marketing agencies and excellent transport links.”

 

Why study a Content Creator apprenticeship?

“To gain hands-on experience of how and why content is made, whilst also gaining a qualification and getting paid.  Studying Content Creation will give you all the knowledge and skills you need to be a well-rounded marketer, designer and content creator. Getting hands-on experience through training sessions and industry experience will give you the edge you need to kickstart your creative career.”

What career paths are there or jobs at the end of the Content Creation apprenticeship?

“After you pass your Content Creation apprenticeship you can go on to become a Marketing Executive, Social Media Manager, Digital Marketing Executive or any other marketing-related or content-focused role.”

Why study a Content Creator apprenticeship?

“To gain hands-on experience of how and why content is made, whilst also gaining a qualification and getting paid.  Studying Content Creation will give you all the knowledge and skills you need to be a well-rounded marketer, designer and content creator. Getting hands-on experience through training sessions and industry experience will give you the edge you need to kickstart your creative career.”

What career paths are there or jobs at the end of the Content Creator apprenticeship?

“After you pass your Content Creator apprenticeship you can go on to become a Marketing Executive,

Social Media Manager, Digital Marketing Executive or any other marketing-related or content-focused role.”

How do I apply for the course?

“Simple. Complete a contact form by clicking here. A member of our friendly Recruitment team will be in touch. If you have any further questions about starting this course or about apprenticeships in general, please get in touch via email: [email protected]

For Employers:

The future of marketing is digital and making sure your message stands out is vital. The best way to stand out and attract your audience is through exciting content. Through the Content Creator programme your apprentice will learn all the knowledge and skills to create exciting, relevant content to help support and reach your business goals.

We made sure to ask Stuart some questions that are specific to employers to help anyone interested in hiring an apprentice.

 

How can it help my business or marketing department?

“Throughout the programme, apprentices will develop an understanding of marketing fundamentals such as target audience, copywriting, data fundamentals, as well as content creation and business principles, meaning they can help your business develop robust marketing content, as well as work within an existing team.”

What Jobs can the programme can lead to?

“Over the course of the programme, learners will develop all the knowledge, skills and behaviours needed to progress into the following roles:

  • Marketing or Digital Marketing Executive
  • Social Media Manager or
  • Communications Executive role.”

What is the duration of this programme?

“The practical period for the Content Creator apprenticeship is 12 months and 1 day, plus 4 weeks for End Point Assessment, so around 13 months in total.”

 

Is there any funding available for this apprenticeship?

Apprenticeship training for both new and existing employees is at least 95% government funded. Terms and conditions apply.”

If you have any further questions regarding hiring a Content Creator or another apprentice, Complete a contact form by clicking here.  Or email [email protected].

 

Posted by: FlorenceComasky
Posted on: 13.07.2022
Posted in: News
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